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This web site has the following in the homepage, "セールアイテム MORE PRICE DOWN! BE MY HONEY MA-1." We noticed that the web site also stated " THE CANDY CLUB MODS COAT." It also said " THE DIE IS CAST MOHAIR KNIT TOPS. MISS YOUR WORLD SWEAT TOPS. CHECK ON CHECK SHIRT ONE-PIECE. YOUTH CANDY SWEAT PARKA ONE-PIECE." The header had キャンディーストリッパー as the highest ranking optimized keyword. It is followed by CANDY STRIPPER, CANDY STORE, and 通販 which isn't as ranked as highly as キャンディーストリッパー. The next words store.candystripper.jp uses is 公式通販. セール was included and might not be understood by search crawlers.